* Tired of playing well, but not getting results?

* Had it with bankroll issues?

* Does variance have you on tilt?

* Can't decide between tourneys and cash games?

* Want to learn the 5 plays you must have?

* Wondering how you can be your own boss?

* Are you ready to make poker your profession?

It's time for you to treat poker like a business.

It's time to look at poker in a whole new way, as seen through the eyes of one of the online game's premier players and coaches.

Dusty Schmidt's is perhaps not a name that ranks in your mind alongside Doyle Brunson's or Phil Ivey's. Despite the rock-hard nickname "Leatherass," he's not the swashbuckling sort who you'll see playing the nosebleeds or letting it all ride in a Sunday tournament.

Schmidt is a grinder, plain and simple, as well as one of the world's best players at medium and high stakes. His career has spanned 7 million hands, with countless hours put in looking at his game through the prism of the business concepts he learned while helping run his family's company. Today he plays as many as 20 tables simultaneously, crushing them at a win rate previously thought impossible at the toughest games, all without the benefit of a great mathematical genius or supersonic software.

How does he do it? ''Treat Your Poker Like A Business" provides the answers.

"Mine is not sexy advice — I'm not promising you that I know five ways to swoop in and steal a pot from Phil Ivey," Schmidt writes. "But maybe you'll learn a new play you didn't have in your arsenal before, and maybe that play only comes up once an hour. But if that wins you a hand an hour, you'll be looking at a new profit source that's contributing to your bottom line."

When Schmidt posted his lifetime graph on the forums, some called it the greatest in online history — and he did it without an innate talent for the game, without winning a tournament, and without running incredibly hot.

"Treat Your Poker Like A Business" teaches online players to monetize their abilities as he did. "All of the poker books and training sites have made poker players' games better," Schmidt writes. "But they haven't necessarily taught them to make money." Schmidt teaches readers to:

* Manage bankroll

* Rationalize variance

* Play more tables

* Move up in stakes

* Avoid tilt

* Discover new sources of revenue

* Become more profitable

Just as Moneyball did for baseball, "Treat Your Poker Like A Business" has had a seismic impact on how poker is viewed, played and analyzed.

To succeed as a poker professional, Schmidt says, all you need is dedication, a fundamental understanding of business concepts and humility.

And a hard leather ass doesn't hurt, either.